Having a digital strategy is now more important than ever
Having a digital strategy is now more important than ever as businesses shift their focus towards their online platforms, especially their websites and social media accounts.
In today’s blog post we are going to share some tips on how to adapt and make the most of the situation. That way you can continue to grow your business while your customers stay at home.
Maintaining Communication
As mentioned in the previous blog post, #stayathome, maintaining the lines of communication open between your business and your customers is very important in these uncertain times.
It is important to make sure that your clients know how and when they can get in touch with you and your services and what they can expect from your business while they are home. Implementing a chatbot on your website is an excellent tool to use to answer any of these questions.
Social Media
Now is the time to be using social media. Keeping all your profiles updated will make sure that your clients will be up to date with what is going on in your business. It also helps to maintain your business on your customers’ radar.
It is also the perfect moment to try out new social media platforms, like tik tok, that your business could be taking advantage of. The more exposure your business has, the more potential customers will be able to find you.
Webinars and Live Streams
Video content is growing all over social media. Webinars and live streams have many advantages, the main ones being that it allows for a more personal approach, as well as allowing you to create an event in which anyone can attend from the comfort of their own home and get to know who is behind the brand, get a demonstration of a product or get answers to questions they may have about your services.
These 3 tips are a great place to start when applying a digital strategy to your business. Give them a try if you haven’t already and stay tuned for our next blog post! If you are interested in implementing a more in depth strategy for your business or need help getting started, get in touch with Rexuniversal!