{"id":76887,"date":"2018-12-07T12:00:18","date_gmt":"2018-12-07T11:00:18","guid":{"rendered":"https:\/\/rexuniversal.com\/?p=76887"},"modified":"2020-04-14T18:56:34","modified_gmt":"2020-04-14T17:56:34","slug":"social-media-trends-for-2019","status":"publish","type":"post","link":"https:\/\/rexuniversal.com\/es\/social-media-trends-for-2019\/","title":{"rendered":"Social Media trends for 2019"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb2″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_empty_space empty_h=\u00bb2″][vc_column_text text_lead=\u00bbyes\u00bb]Trends are an essential part of social media and anticipating them gives you the opportunity to learn more about them. Additionally, it allows you to think about how you can incorporate them in your brand activity.<\/span><\/p>\n

In today\u2019s post we have put together a list of the social media trends predicted to rise in popularity in 2019.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb0″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111159707{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-video\u00bb icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbVideo content\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111165050{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-group\u00bb icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbInfluencer Marketing\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″][vc_icon icon=\u00bbfa fa-chat\u00bb icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbChatbots\u00bb][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][vc_column width=\u00bb1\/1″][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb4″ overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb0″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111176624{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-users2″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbPersonalization\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111181688{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-road\u00bb icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbAugmented Reality\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″][vc_icon icon=\u00bbfa fa-shopping-bag2″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbInstagram Shopping\u00bb][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][vc_column width=\u00bb1\/1″][vc_empty_space empty_h=\u00bb2″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb2″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]VIDEO CONTENT<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]Each year video content becomes more and more popular. Therefore, it\u2019s no surprise that in 2019 it will reach new heights\u00a0accounting for 80% of content.<\/a>\u00a0This is thanks to the increasing popularity of the story feature, IGTV and the surge of livestreams. This is to make vertical videos more popular.<\/span><\/p>\n

Many brands want to increase their exposure online. As a result, video marketing will continue to grow like in the case of stories\u2019 ads. This is due to their high traffic and engagement rate.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]INFLUENCER MARKETING\u00a0<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]Influencer marketing has been a thing for a while, but it is predicted to increase in 2019. This fact is not only true for mayor influencers but also for smaller ones.<\/span><\/p>\n

These small influencers, known as micro-influencers, provide users with a more personal and authentic experience. As a result, they feel like they are receiving a recommendation from a friend and not from a brand.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]ARTIFICIAL INTELLIGENCE: CHATBOTS[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]The world is slowly embracing artificial intelligence. One clear example are chatbots.<\/span><\/p>\n

As Artificial Intelligence, chatbots are their most used form because they do something humans can\u2019t do, be available 24\/7. Chatbots create an easier way to provide customer service at a quicker rate as well as give personalized answers.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]PERSONALIZATION<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]More than ever, brands are looking to add a personal touch to their online presence. This makes them more human and helps to increase engagement. Moreover, users are looking for brands that can offer a personal experience. The reason for this is because they want to feel appreciated and heard.<\/span><\/p>\n

An easy way of providing this is by:<\/span><\/p>\n