{"id":76895,"date":"2018-12-21T12:00:51","date_gmt":"2018-12-21T11:00:51","guid":{"rendered":"https:\/\/rexuniversal.com\/?p=76895"},"modified":"2020-04-14T18:54:47","modified_gmt":"2020-04-14T17:54:47","slug":"social-media-metrics","status":"publish","type":"post","link":"https:\/\/rexuniversal.com\/es\/social-media-metrics\/","title":{"rendered":"Social Media Metrics"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb2″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_empty_space empty_h=\u00bb2″][vc_column_text text_lead=\u00bbyes\u00bb]Navigating social media metrics can be a bit of a challenge when there is so much data to look at. This blog post aims to bring clarity to all those concepts so that you too can navigate your statistics.<\/span><\/p>\n

Not all metrics are equal, and depending on your objective some are more important than others. Keeping track of your metrics is a vital part of your social media strategy because what you measure, you improve. Therefore, dedicating some time to studying your results will definitely be worth it.<\/span><\/p>\n

Different social platforms have different metrics, but today we will go over the most common ones.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb0″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111159707{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-heart5″ icon_color=\u00bbcolor-wvjs\u00bb 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column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″][vc_icon icon=\u00bbfa fa-share2″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbShares\u00bb][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][vc_column width=\u00bb1\/1″][vc_separator][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb4″ overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb0″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111176624{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-comment-o\u00bb icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbcomments\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111181688{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-users2″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbImpressions\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″][vc_icon icon=\u00bbfa fa-user3″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbReach\u00bb][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][vc_column width=\u00bb1\/1″][vc_empty_space empty_h=\u00bb2″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb4″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]LIKES AND FOLLOWS[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]They are considered by many as \u201cvanity metrics\u201d because they are the ones that make a profile look good as well as making us feel good too.<\/span><\/p>\n

Users tend to gravitate towards popular profiles. The more likes and follows your post generate, the more they will be seen. Nowadays, these metrics are easy to manipulate which means they don\u2019t give any real business results.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]SHARES<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]These are easily one of the best metrics to measure because they indicate quality content. People share because they found your post interesting and informative and wish to share it with others.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]COMMENTS[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]They are good to measure engagement and many social media algorithms value comments over likes mostly because it takes more effort from the user.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]IMPRESSIONS AND REACH<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]This metrics tends to be one that is often shown on social media but it\u2019s the least understood metric -Impressions are the number of times something has been seen while reach is the number of persons who have seen it.<\/span><\/p>\n

This metric shows the spread a post has and gives you an idea of your potential audience. If your post was seen by the same person twice then your post would have one reach and two impressions.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_column_text text_lead=\u00bbyes\u00bb]Choosing the right metrics for your business is a personal decision but it will make a difference in your performance once you have determined what you want to keep track of.<\/span><\/p>\n

In future posts I will delve into these as well as other metrics in more detail. What statistics do you keep track off? Let us know!<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Navigating social media insights can be a bit of a challenge when there is so much data to look at.<\/p>\n","protected":false},"author":2,"featured_media":76144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[411],"tags":[162,163,164,165],"class_list":["post-76895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-es","tag-instagram-es","tag-socialmedia-es","tag-marketing-es","tag-metrics-es"],"_links":{"self":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts\/76895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/comments?post=76895"}],"version-history":[{"count":0,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts\/76895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/media\/76144"}],"wp:attachment":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/media?parent=76895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/categories?post=76895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/tags?post=76895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}