{"id":76914,"date":"2019-01-16T12:00:58","date_gmt":"2019-01-16T11:00:58","guid":{"rendered":"https:\/\/rexuniversal.com\/?p=76914"},"modified":"2020-04-14T18:16:08","modified_gmt":"2020-04-14T17:16:08","slug":"new-features-added-to-instagram-in-2018","status":"publish","type":"post","link":"https:\/\/rexuniversal.com\/es\/new-features-added-to-instagram-in-2018\/","title":{"rendered":"New features added to Instagram in 2018"},"content":{"rendered":"

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NEW FEATURES ADDED TO INSTAGRAM IN 2018<\/h1>\n

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2018 was a big year for Instagram. It kept surprising us with a steady stream of new features, big and small.<\/span><\/p>\n

To start off the new year, we have put together a list of all the features that Instagram added to its app last year and that your business can possibly benefit from .<\/span><\/p>\n

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text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbIGTV\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ border_color=\u00bbcolor-gyho\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ css=\u00bb.vc_custom_1495111165050{border-right-width: 1px !important;}\u00bb][vc_icon icon=\u00bbfa fa-shopping-cart2″ icon_color=\u00bbcolor-wvjs\u00bb size=\u00bbfa-3x\u00bb text_font=\u00bbfont-202503″ text_size=\u00bbh2″ text_weight=\u00bb400″ text_space=\u00bbfontspace-111509″ text_lead=\u00bbyes\u00bb title=\u00bbShopping\u00bb][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ 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column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-202503″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]IGTV[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n

This is considered by many as Instagram\u2019s biggest release last year. It has its own app but it can also be accessed directly from an Instagram account giving users a more permanent platform to post longer videos.<\/span><\/p>\n

IGTV has become a new way of sharing content and engaging with followers, as well as catering for the up-and-coming popularity of vertical videos recorded directly on users phones.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]SHOPPING ON INSTAGRAM<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n

Instagram seems to be an ever-evolving app. Throughout the year, Instagram has been releasing one feature after another related to making purchases<\/a>. These features have helped closing the gap between product discovery and the final purchase.<\/span><\/p>\n

Now you can add shoppable tags to stories and feed videos and save products directly to a shopping collection. Some brands have even added a shop section to their profiles to group together all their shoppable posts.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]NEW ON STORIES<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n

2018 brought a bunch of fun features to stories, such as the emoji slider, question stickers, a countdown feature, music, GIF sticker, as well as improvements on its functionality by letting us adjust story dimension, change type mode, improve focus mode on camera, sharing feed photos on stories and being able to upload stories in bulk.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]CHANGES TO PROFILES AND FEEDS[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n

Instagram now allows you to add searchable tags and links to your profile. This makes it easier for people to discover your profile as well as being able to link your website.<\/span><\/p>\n

The app also gave us the ability to mute stories and accounts from our feed. This makes it feel less cluttered and manage the time we spend on the app better.<\/span><\/p>\n

Finally, Instagram has started to show us recommended posts on our feeds as a way to help you discover new content.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]NEW ALGORITHM<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n

Instagram\u2019s new algorithm focuses on improving users\u2019 experience, especially its feed. A few years ago, Instagram switched over from a chronological feed. Since then it has been trying to improve what posts people see on their feed. Instagram prioritizes posts from friends and family as well as posts you are most likely to find interesting. The aim of this is to prevent people from missing out on the posts that are the most relevant to them.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb900″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-597343″ text_weight=\u00bb600″ text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509″ text_color=\u00bbaccent\u00bb sub_reduced=\u00bbyes\u00bb]OTHER NEW FEATURES INCLUDE . . .<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbaccent\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n