{"id":86489,"date":"2020-05-29T15:12:57","date_gmt":"2020-05-29T14:12:57","guid":{"rendered":"https:\/\/rexuniversal.com\/summer-social-media-trends-2020\/"},"modified":"2024-08-27T12:51:35","modified_gmt":"2024-08-27T11:51:35","slug":"summer-social-media-trends-2020","status":"publish","type":"post","link":"https:\/\/rexuniversal.com\/es\/summer-social-media-trends-2020\/","title":{"rendered":"Summer Social Media Trends 2020"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00bb1\/1&#8243;][vc_empty_space empty_h=\u00bb2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=\u00bbyes\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243; column_width_pixel=\u00bb900&#8243;][vc_custom_heading text_font=\u00bbfont-762333&#8243; text_weight=\u00bb600&#8243; text_transform=\u00bbcapitalize\u00bb text_space=\u00bbfontspace-111509&#8243; text_color=\u00bbcolor-180132&#8243; sub_lead=\u00bbyes\u00bb sub_reduced=\u00bbyes\u00bb]<span data-preserver-spaces=\"true\">The summer season is just around the corner<\/span>[\/vc_custom_heading][vc_separator sep_color=\u00bbcolor-180132&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; top_padding=\u00bb0&#8243; bottom_padding=\u00bb4&#8243; overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243;][vc_column column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3&#8243; font_family=\u00bbfont-202503&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; align_mobile=\u00bbalign_center_mobile\u00bb mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243; column_width_pixel=\u00bb900&#8243;][vc_column_text text_lead=\u00bbyes\u00bb]<\/p>\n<p><span data-preserver-spaces=\"true\">The summer season is just around the corner. In a time when we are socially distant in real life, it is normal for people to look for connection through other means, like social media, where you can be social digitally. Many of us are wondering what is going to be trending this summer on social media.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this blog post, we are going to name a few things you should be<\/span><span data-preserver-spaces=\"true\"> paying attention to in the following months:<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Meaningful connections<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Community building between brands and their followers seem to be now more important than ever. In a time where we are socially distant, people are turning towards social media platforms to stay connected with not only friends and family but also their favourite brands. Followers want brands to be more authentic and to create a more personal relationship with the brand.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Video content<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Year after year, video content continues to rise in popularity on many social media platforms. Video content is taking form through Instagram stories, live videos and <a href=\"https:\/\/www.tiktok.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikToks<\/a>. This last one especially has been taking off in recent months. Videos provide followers with content that is easier to digest and engage with than a simple photo.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Micro-influencers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Influencers are being put under a microscope and micro-influencers, especially those with less than 25k followers, seem to be having a bigger influence on social media due to the fact that their followers trust their opinions more. Micro-influencers have an easier time gaining their followers&#8217; trust and tend to recommend products and brands they believe in. Their posts also provide more meaningful engagement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Summer is almost here and it looks like it is going to be different than any other summer. Creating more video content, building a community with your followers and paying more attention to micro-influencers are some things to focus on this summer season to be up to date with your social media strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Rexuniversal is here to help you accomplish your social media goals and help bring more people towards your business with a <a href=\"https:\/\/rexuniversal.com\/es\/estrategia-de-redes-sociales\/\">personalized social media marketing strategy<\/a>. Feel free to chat us up for more information!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Summer is just around the corner. In a time when we are socially distant in real life, it is normal for people to look for connection through other means, like social media, where you can be social digitally.<\/p>\n","protected":false},"author":2,"featured_media":86480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[411],"tags":[426,427,428],"class_list":["post-86489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-es","tag-social-media-trends-es","tag-summer-trends-es","tag-marketing-strategy-es"],"_links":{"self":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts\/86489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/comments?post=86489"}],"version-history":[{"count":1,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts\/86489\/revisions"}],"predecessor-version":[{"id":89419,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/posts\/86489\/revisions\/89419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/media\/86480"}],"wp:attachment":[{"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/media?parent=86489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/categories?post=86489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rexuniversal.com\/es\/wp-json\/wp\/v2\/tags?post=86489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}