{"id":76898,"date":"2018-12-21T12:00:51","date_gmt":"2018-12-21T11:00:51","guid":{"rendered":"https:\/\/rexuniversal.com\/?p=76898"},"modified":"2020-04-14T18:54:36","modified_gmt":"2020-04-14T17:54:36","slug":"social-media-metrics","status":"publish","type":"post","link":"https:\/\/rexuniversal.com\/sv\/social-media-metrics\/","title":{"rendered":"Social Media Metrics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span class=\"font-597343\">Navigating social media metrics can be a bit of a challenge when there is so much data to look at. This blog post aims to bring clarity to all those concepts so that you too can navigate your statistics.<\/span><\/p>\n<p><span class=\"font-597343\">Not all metrics are equal, and depending on your objective some are more important than others. Keeping track of your metrics is a vital part of your social media strategy because what you measure, you improve. Therefore, dedicating some time to studying your results will definitely be worth it.<\/span><\/p>\n<p><span class=\"font-597343\">Different social platforms have different metrics, but today we will go over the most common ones.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1495111159707{border-right-width: 1px !important;}&#8221;][vc_icon icon=&#8221;fa fa-heart5&#8243; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;Likes&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1495111165050{border-right-width: 1px !important;}&#8221;][vc_icon icon=&#8221;fa fa-group&#8221; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;Follows&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon icon=&#8221;fa fa-share2&#8243; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;Shares&#8221;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1495111176624{border-right-width: 1px !important;}&#8221;][vc_icon icon=&#8221;fa fa-comment-o&#8221; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;comments&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1495111181688{border-right-width: 1px !important;}&#8221;][vc_icon icon=&#8221;fa fa-users2&#8243; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;Impressions&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon icon=&#8221;fa fa-user3&#8243; icon_color=&#8221;color-wvjs&#8221; size=&#8221;fa-3x&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;400&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; title=&#8221;Reach&#8221;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-597343&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;accent&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221;]LIKES AND FOLLOWS[\/vc_custom_heading][vc_separator sep_color=&#8221;accent&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221;]<span class=\"font-597343\">They are considered by many as \u201cvanity metrics\u201d because they are the ones that make a profile look good as well as making us feel good too.<\/span><\/p>\n<p><span class=\"font-597343\">Users tend to gravitate towards popular profiles. The more likes and follows your post generate, the more they will be seen. Nowadays, these metrics are easy to manipulate which means they don\u2019t give any real business results.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-597343&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;accent&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221;]<span class=\"font-850707\">SHARES<\/span>[\/vc_custom_heading][vc_separator sep_color=&#8221;accent&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221;]<span class=\"font-597343\">These are easily one of the best metrics to measure because they indicate quality content. People share because they found your post interesting and informative and wish to share it with others.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-597343&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;accent&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221;]COMMENTS[\/vc_custom_heading][vc_separator sep_color=&#8221;accent&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span class=\"font-597343\">They are good to measure engagement and many social media algorithms value comments over likes mostly because it takes more effort from the user.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-597343&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;accent&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221;]<span class=\"font-850707 font-597343\">IMPRESSIONS AND REACH<\/span>[\/vc_custom_heading][vc_separator sep_color=&#8221;accent&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221;]<span class=\"font-597343\">This metrics tends to be one that is often shown on social media but it\u2019s the least understood metric -Impressions are the number of times something has been seen while reach is the number of persons who have seen it.<\/span><\/p>\n<p><span class=\"font-597343\">This metric shows the spread a post has and gives you an idea of your potential audience. If your post was seen by the same person twice then your post would have one reach and two impressions.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span class=\"font-597343\">Choosing the right metrics for your business is a personal decision but it will make a difference in your performance once you have determined what you want to keep track of.<\/span><\/p>\n<p><span class=\"font-597343\">In future posts I will delve into these as well as other metrics in more detail. What statistics do you keep track off? <a href=\"\/?page_id=74249\" target=\"_blank\" rel=\"noopener noreferrer\">Let us know!<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Navigating social media insights can be a bit of a challenge when there is so much data to look at.<\/p>\n","protected":false},"author":2,"featured_media":76144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[169,170,167,168],"class_list":["post-76898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-sv","tag-marketing-sv","tag-metrics-sv","tag-instagram-sv","tag-socialmedia-sv"],"_links":{"self":[{"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/posts\/76898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/comments?post=76898"}],"version-history":[{"count":0,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/posts\/76898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/media\/76144"}],"wp:attachment":[{"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/media?parent=76898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/categories?post=76898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rexuniversal.com\/sv\/wp-json\/wp\/v2\/tags?post=76898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}