The hashtag has taken over the world of social media

The hashtag has taken over the world of social media. This symbol has become indispensable for your post to show up in different categories and help your discovery. Having a hashtag strategy has proven to provide higher levels of engagement than posts that have no hashtags.

Unless your account has a big followers count, you need to be using hashtags to reach the right followers. Here are some ways you can improve your hashtag strategy on Instagram.

Use all 30 hashtags

The more tags are used in a post the more it will be seen. The best practice is to use: 10 big (over 100k), 10 medium (between 100k and 50k) and 10 small hashtags (less than 50k). Using this strategy makes sure your post doesn’t get lost in the big hashtags where every few seconds a new post is added.

Don’t repeat hashtags on every post

The Instagram algorithm can detect using the same tags over and over as spam. One simple solution is to have a list of 15 hashtags and then mix it with different tags related to your post. This way you don’t have to come up with new tags every time you post.

Finding the best hashtags to use

One way to find new good hashtags to post is to check the top post for a more popular tag. Then you see what other tags related to your business and post are being used.

Therefore, using all hashtags possible, mixing them up and checking popular hashtags for new ones are a couple of ways you can update your hashtag strategy on Instagram. This is a very time-consuming process as you need to dedicate extra time to your social media profiles, but it’s worth all the efforts if done correctly and consistently.

Here at Rexuniversal, we provide a wide variety of marketing services. From managing your social media to creating a marketing strategy just get in touch with us to see what we can do to help you improve your social media accounts.