It is time to start talking with your followers instead of just talking to them
Many of us have been wondering how to adjust our social media management to the COVID-19 pandemic. As Social media experts, we are here to give you a helping hand on how to manage your social media in times of crisis.
Here are 3 ways you can improve your social media management:
If this unprecedented event is impacting your relationship with your clients, make sure to communicate any changes to your business. This can be done through email newsletters, your website and your social media. Give them updates about your office situation, how your business is adapting and what they can expect from you.
Adapt your message
If you are looking to continue making sales, make sure to be sensitive to your clients’ needs and personal situation during this crisis. We are all in this together and many are looking for a sense of community on social media. It is time to start talking WITH your followers instead of just talking TO them. Thus, it is important to make them feel like they are a part of your community and offer emotional support.
Change your goals
Whether you are focusing on retaining your existing clients or are looking to get more inquiries, now is the time to adapt your social media goals to the present moment. With more time on peoples hands, they will most likely spend more time scrolling through social media. This means that they are more likely to find your post, so make sure your content is sensitive to present times.
In conclusion, everyone is adapting and that includes social media strategies. The feeling of community has never been more important. Make sure to include messages that speak to your followers, give information about your business situation and to adapt your social media goals.
At Rexuniversal, we can create a social media strategy that will help your business during and after this pandemic. Feel free to chat us up!