In the past couple of years, the influence and power that social media holds have continued to grow. From political campaigns and information on the pandemic to raising awareness on different matters such as sustainability. Going green is now becoming more prevalent thanks to social media.


The Power of Social Media

Social media is a powerful tool and can be used to your advantage in many areas. It is a platform that allows you to connect to the whole world at the touch of a button.  Currently different government organisations such as WHO has made access to information on the pandemic an important part of social media today. The way you choose to use social media can make a big difference in the world around you.


Social Media and Corporations

Social media has helped people become more aware of the environment.  In addition, establishments are now obliged to be more open about their practices on whether they support a greener future. More companies are also using their social media presences to raise awareness and share information. Various food, fashion, automobile and hospitality companies have joined in on the movement to make a difference.

Sustainability is not a one time practice but a way of life to secure a better future for generations to come. The power corporations and social media have to influence changes are immense and can help bring big changes to the world.


The Digital Era and Sustainability

In an era where almost everyone has a mobile phone, iPad or laptop, marketing has also shifted to online platforms. Although billboards, magazines and flyers are still popular, many companies are bringing awareness to their brand by moving to online content and advertising.

Digital marketers encourage awareness by providing research on the current market and consumer behaviour. Their job is not all that stress-free since many newer platforms are emerging and each one comes with its own complexities. The difficulties that may arise are simple casualties for the Rexuniversal team and can take on any challenge.

Rexuniversal believes in sustainability and a greener world for a better future. We encourage our clients and all those around us to remain conscious of the environment. What are your thoughts on digital marketing and sustainability? Let us know in the comments below.