Blogging is not what it used to be, it evolved and it become a tool accessible to everyone. Linking a blog to your business is a great way of sharing your experience, your services and connecting with your clients. It is also a great way to drive traffic to your homepage and increase revenue!
Having a blog enhances your customers brand experience by adding value to your services. It gives your brand a voice with which you can reach out to your customers. In addition, blogs are the perfect place to keep your clients updated and hear their feedback. Because of this, it is the perfect opportunity to discover what they value most about your brand.
Additionally, it creates a place where your brand can shine! Because websites have to be professional, a blog allows the possibility of showing more personality and creativity as well as helping to broaden the perception your clients have of your brand.
Another good reason to create blog posts for your website is that Google loves them. It recognizes it as new content that keeps the web alive. As a result, it helps you boost your search engine positioning, it’s basically free SEO!
The biggest inconvenience is the time it takes to write each post and keep your page updated, but there is a simple solution to that. By keeping a content schedule, you will know exactly when a post should be going out. This means that you can create posts in advance and have them posted automatically on the scheduled day. Because most businesses already have a website, creating a blog should be free of cost making it even more appealing!
All things considered, blogging for your business is worth the work as it makes a huge difference to how you conduct business. If you need help managing a blog for your website don’t hesitate to get in touch!