Influencer marketing has been a thing for a while, but it is predicted to increase in 2019. This fact is not only true for mayor influencers but also for smaller ones.
These small influencers, known as micro-influencers, provide users with a more personal and authentic experience. As a result, they feel like they are receiving a recommendation from a friend and not from a brand.
ARTIFICIAL INTELLIGENCE: CHATBOTS
The world is slowly embracing artificial intelligence. One clear example are chatbots.
As Artificial Intelligence, chatbots are their most used form because they do something humans can’t do, be available 24/7. Chatbots create an easier way to provide customer service at a quicker rate as well as give personalized answers.
More than ever, brands are looking to add a personal touch to their online presence. This makes them more human and helps to increase engagement. Moreover, users are looking for brands that can offer a personal experience. The reason for this is because they want to feel appreciated and heard.
An easy way of providing this is by:
- Creating messages targeted to their interests.
- Creating services adjusted to what your customers want to use.
- Sharing user generated content that’s related to your brand.
AUGMENTED REALITY (AR)
Augmented reality is taking the world by storm! They offer a different way of experiencing the world and are becoming big on social media platforms in the form of filters. By embracing AR, social media provides their users with a fun experience on their app.
Moreover, advertisements are starting to feature AR. For instance, the cosmetic brand Estee Lauder lets their users “try on” lipstick shades though Facebook messenger.
A couple of months ago Instagram added the ability to tag a product, making it buyable. Being able to offer the chance to purchase something they like the moment they see it, increases the percentage of impulse buys as it reduces the decision time. It’s expected for this feature to be used by more brands within the next year.